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Research Interests

  • Identity-Based Brand Management
  • Status-seeking Consumption
  • Market Research

Curriculum Vitae 

Lars Gemmer is a doctoral student at the Chair for Marketing and Market Research since November 2017. He graduated from the University of Muenster with a Master’s Degree in Business Administration majoring in Marketing and minoring in Management. Lars Gemmer received his Bachelor’s Degree from the University of Bayreuth and additionally studied at the Marmara University in Istanbul as well as at the BI Norwegian Business School in Oslo. During his studies, he worked as student assistant at the Department of Marketing and Media Research in Muenster and as tutor for “Principles of Marketing” and “Strategic Marketing” at the Chair for Marketing and Consumer Behavior in Bayreuth. Lars Gemmer was able to gain national and international working experiences in various fields like politics, consulting, Business-to-Business-Marketing, and human resource management.

Responsibilities

Administrative Responsibilities

  • Editorial Staff of the Marketing Area Report
  • Contact Person “Circle of Excellence in Marketing”

Teaching Responsibilities

  • Supervision of Bachelor and Master Theses
  • Exercise of the Master Course “Services and Media Marketing”
  • Exercise of the Bachelor Course “Concepts of Marketing Mix Management”
  • Academic Supervision of the CEMS Business Project