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M. Sc. Dirk Buttke

Research Interests

  • Identity-Based Brand Management
  • Consumer Attitudes & Behavior
  • Market & Brand Research

Curriculum Vitae

Dirk Buttke is a doctoral student at the Chair for Marketing and Market Research since July 2017. He studied business administration in Bremen and Istanbul and graduated from the University of Bremen in 2017 with a Master's Degree in Business Administration, majoring in brand management. During his studies, he was a student assistant in a market & brand research agency. 

Responsibilities

Administrative Responsibilities

  • IT, Software, and website maintenance
  • Contact person for bachelor and master thesis

Teaching Responsibilities

  • Supervision of bachelor and master theses
  • Bachelor Seminar "New Product Management"
  • Exercise "Services and Media Marketing"
  • Exercise "Methods of Marketing Mix Management"