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Forthcoming Talks

Date, TimeRoomSpeakerTopic
Dec 7, 2017 12:00pm - 1:30pmLecture Hall G,
Hörsaalgebäude
105
Babur De los Santos
(Clemson University)
Using Mobile App Usage Data to Estimate the Value of
Experience Goods
Jan 11, 2018 12:00pm - 1:30pmLecture Hall G,
Hörsaalgebäude
105
Jason Roos
(Erasmus University Rotterdam)
Advertiser Learning in an Internet Ad Network:
Implications for Advertiser, Publisher, and Network Profit
Jan 18, 2018 12:00pm - 1:30pm Lecture Hall G,
Hörsaalgebäude
105
André Marchand
(University of Cologne)
Do Firms Need New Strategic Resources in a Digital
Environment
Jan 25, 2018 12:00pm - 1:30pmLecture Hall G,
Hörsaalgebäude
105
Jing Wan
(University of Groeningen)
To Trace is to Trust: Consumers’ Response to Product Traceability
Feb 1, 2018 12:00pm - 1:30pmLecture Hall G,
Hörsaalgebäude
105
Germain Gaudin
(European Commission)
Streaming Platform and Strategic Recommendation Bias

Past Talks

Date, TimeRoomSpeakerTopic
Jul 13, 2017 12:00pm - 01:30pmLecture hall VIMareike Möhlmann
(Warwick Business School)
Trust in the Sharing Economy
Jul 6, 2017 12:00pm - 01:30pmLecture hall VIOliver Emrich (Johannes Gutenberg-University Mainz)Personalizing mental fit for online shopping
applications – How the success of recommendations
depends on mental categorization and mental
budgeting
Jun 29, 2017 12:00pm - 01:30pmLecture hall VIMarkus Reisinger
(Frankfurt School of Finance & Management)
Personalized Pricing and Optimal Brand
Distribution
Jun 1, 2017 12:00pm - 01:30pmLecture hall VIDainis Zēgners (University of Cologne)
Building an Online Reputation with Free Content:
Evidence from the E-book Market”
Dec 01, 2016
02:00pm - 03:30pm
Room 410, Wiso BuildingMaik Eisenbeiß
(University of Münster)
Investigating the Effects of Retargeting on Consumers’ Revisiting Behaviors
November 3, 2016
02:00pm - 03:30pm
Room 310, Wiso BuildingAnn-Kristin Knapp
(University of Münster)
Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars
June 23, 2016
02:00pm - 04:00pm
Room 310, Wiso BuildingFlorian Stahl
(University of Mannheim)
Building a social network for success
June 02, 2016 02:00pm - 04:00pmRoom 410, Wiso BuildingChristian Schlereth
(WHU Vallendar)
Zombies in digital freemium business models - how customers contribute to CLV after their death
May 25, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingBruce Noris (University of Texas Dallas)A dynamic model for digital advertising: The effects of creative format, message content and targeting on engagement
April 28, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingBernd Skiera
(Goethe University Frankfurt)
The impact of hard- and soft-floors in real-time advertising display auctions on publishers' profit
January 21, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingSonja Gensler
(University of Münster)
Searching offline, but buying online: An empirical
analysis of the determinants of showrooming
December 16, 2015
05:45pm - 07:15pm
Seminar Room G, 
Lecturehall Building
Klaus Wertenbroch
(INSEAD)
Conspicious consumption and the perceived
legitimacy of income (re)distribution

December 03, 2016 
02:00pm - 04:00pm

Room 410, Wiso BuildingJörn Grahl
(University of Cologne)
How do recommender systems influence consumer behavior? Evidence from a randomized controlled field experiment
November 26, 2015 
02:00pm - 04:00pm
Room 410, Wiso BuildingHernan Bruno
(University of Cologne)
The dynamic effects of prices paid in salesperson-mediated transactions
November 12, 2015
02:00pm - 04:00pm
Room 410, Wiso BuildingDominik Papies
(Eberhard Karls University of Tübingen)
Online newspapers and paywalls
October 22, 2015
02:00pm - 04:00pm
Room 410, Wiso BuildingJan Landwehr
(Goethe-University Frankfurt)
Facial politics: The effect of a politician's facial characteristics on voting behavior
June 24, 2015
02:00pm - 04:00pm
Room 410, WiSo BuldingDieter Hess
(University of Cologne)
The performance of mechanical earnings forecast
June 10, 2015
02:00pm - 04:00pm
Seminar Room 1, WiSo ModulbauDetlef Schoder
(University of Cologne)
Design Science Research & Digital Transformation - Examples from Our Ongoing IS Research Projects
May 13, 2015
02:00pm - 04:00pm
Room 410, WiSo Building

Marita Jacob
(University of Cologne)

Digital Inequality. From Unequal Access to Differentiated Use and Its Labour Market Outcomes
April 15, 2015
02:00pm - 04:00pm
Room 310, WiSo BuildingAli Sunyaev
(University of Cologne)
Design, development and evaluation of patient-centered health IT applications
March 18, 2015
02:00pm - 04:00pm
Room 410 WiSo BuildingMark Elsner
(University of Cologne)
The impact of online review content on sales
January 15, 2015
10:00am - 12:00pm
Room 410, WiSo BuildingAlexander Kempf
(University of Cologne)
Trading efficiency of fund families: Impact on fund performance and investment behavior
December 11, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingMichaela Draganska
(Drexel University)
Content variety and profitability in online adult entertainment
November 27, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingFranziska Boehm
(University of Münster)
Current developments in data protection law and IT-security - Impact on research and relevant stakeholders
November 06, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingChristoph Rosenkranz
(University of Cologne)
Opening up the process of information systems development
October 30, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo ModulbauMatthias Heinz
(University of Cologne)
Media slant against foreign owners: Downsizing

October 16, 2014
10:00am - 12:00pm

Room 410, WiSo BuildingJohannes Münster
(University of Cologne)
Quantity restrictions on advertising, commercial media bias, and welfare
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo ModulbauHarald van Heerde
(Massey University)
How to spend marketing budgets over the business cycle? The case of international tourism marketing
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo ModulbauValentyna Melnyk
(Massey University)
What to stress to whom and where? Effectiveness of brand positioning strategies across the world
July 10, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo ModulbauBernd Irlenbusch
(University of Cologne)
Topics in behavioral business ethics
June 26, 2014
10:00am - 12:00pm
Room 310, WiSo BuildingMartina Fuchs
(University of Cologne)
The acquisition of German companies by foreign investors from China and India: Shared visions and patterns of interpretation
June 05, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo ModulbauBettina Rockenbach
(University of Cologne)
Consumer social responsibility
May 12, 2014
10:00am - 11:30pm
Room 110,
WiSo Building
Carlos Alós-Ferrer
(University of Cologne)
Choice-induced preference change and self-perception theory
April 24, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo ModulbauErik Hölzl
(University of Cologne)
Consumer credit use – Current directions of research in economic psychology
February 02, 2014
11:00am - 12:30pm
Seminar Room 3, WiSo ModulbauShuba Srinivasan (Boston University)The Impact of Online Product Reviews on Product Returns and Net Sales