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Marketing Area Report 2017


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Area Report 2017

Five years have passed since the first edition of the Marketing Area Report in 2012. The members of the Marketing Area of the University of Cologne, including the Professors Hernán Bruno, Marc Fischer, Monika Imschloss, André Marchand, Werner Reinartz, Franziska Völckner and their teams, are happy to look back at another very fruitful and dynamic year 2017. It is our pleasure to share and present the various activities in research, teaching, and service to the community, in which our Area is engaged.

Regarding research performance, we are focused on empirical work and quantification as our hallmark. Numerous publications in academic journals and business media verify the value we add to both, the academic world and practice. Moreover, our researchers contributed actively to many academic conferences and initiatives. This report’s research section provides a summary of publications, conference presentations, dissertations, awards, and research grants.

Conducting impactful research is a necessary premise to guarantee our students an outstanding teaching environment and prepare them for their future careers. In the academic year 2017, we offered a total of 31 courses at the bachelor, master and doctoral level. 140 students completed their thesis at the Marketing Area. The professional education students receive from this faculty is also acknowledged by business practice. Numerous speakers from marketing and management complement the Marketing Area’s teaching activities. In addition to the regular course offerings, our two talent programs for students, ZMM Marketing and More and the Circle of Excellence in Marketing, continue to offer practical insights and networking opportunities in cooperation with our business partners.

The increase of activities in research, teaching, and practice transfer requires us to also grow as a team. Thus, we are proud to welcome Prof. André Marchand and his newly founded Chair of Marketing and Digital Environment to the Marketing Area. We are convinced that Prof. Marchand will be a valuable addition to our staff and help us master the challenges ahead. 

If you have any comments and suggestions regarding the content of this report or if you are interested in working with us, we would be glad to hear from you. Enjoy reading this 6th edition of the Marketing Area Report.