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Research Interests

  • Technology Innovation
  • Start-Up Management
  • Brand Communications
  • Management's Practical Relevance

Curriculum Vitae

Nico studied business administration at the University of Muenster, Germany, and the University of Rome “La Sapienza”, Italy. He obtained his doctoral degree at the Marketing Center Muenster, Institute of Business-to-Business Marketing (Prof. Klaus Backhaus), in 2014. Subsequently, Nico worked for the e-commerce start-up Mister Spex in Berlin and for Vodafone Germany in Duesseldorf. He joined the Department of Retailing and Customer Management in September 2016 as a post-doctoral researcher. Nico’s research interests include marketing technological innovations such as modular products and hardware/software platforms, go-to-market and growth strategies for start-up companies, brand communications, and the managerial and societal relevance of business research and practice.

An extented version of Nico's CV is available here (pdf).

Business Expertise

Nico has gained practical expertise in several industries during internships, freelance consulting, and full-time employment (e.g. automotive, machine engineering, telecommunications). During his time with Mister Spex, he was mainly responsible for data-driven CRM, category management, and customer insights. At Vodafone, he worked on a project dealing with marketing automation and personalization.
 

Teaching

  • Quantitative Applications in Marketing (winter term)
  • Strategic Marketing (summer term)
  • Bachelor Seminar "How to Market Big Ideas? Launching and Growing a Start-Up Brand"