Research Interest

• Consumer Behavior
• Services Marketing
• Retailing
• Transformative Consumer Research

Curriculum Vitae

Dr. Martin P. Fritze has been Assistant Professor of Trade Fair Management and Marketing at the University since January 2018. He graduated from the University of Rostock in 2014 with a M.Sc. in Business Administration. Thereafter, he joined the Institute for Marketing and Service Research at the University of Rostock as a doctoral student. Dr. Fritze completed his doctoral studies with a dissertation on the Sharing Economy and dematerialization of consumption. During his doctoral studies he has been appointed as a Visiting Researcher at Imperial College London (2015, 2018), National University of Singapore (2017), the University of Cambridge (2017), and Erasmus University Rotterdam (2019) and served as a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin where he worked in the area of corporate management and sustainable consumption. He received his Ph.D. in Marketing from the University of Rostock in 2017.

Business Expertise

Dr. Fritze gained business experience in the Automotive and Finance Industry.