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Dr. Maren Becker (M. Sc.)

Research Interests

  • Market Research
  • Advertising Effectiveness
  • Advertising Content 

Curriculum Vitae

Maren Becker is a post-doctoral researcher at the Chair of Retailing and Customer Management. She received her doctoral degree from the University of Cologne with a summa cum laude in 2017. In 2010, she graduated with cum laude from the University of Maastricht with a master in international business, majoring in strategic marketing and marketing finance. Maren Becker has two years of experience as a Senior Analyst and Consultant for a large market research company. Prior to that she did various internships in different industries (e.g. at an NGO in Sao Paulo, the United Nations in New York, and the Volvo Car Cooperation in Cologne) and worked as a Research Assistant at the University of Ontario Institute of Technology in Canada. Maren Becker has been rewarded with the “Best Thesis Award” at the University of Maastricht in 2011.


Administrative Responsibilities

  • Contact person for bachelor and master thesis

Teaching Responsibilities

  • Supervision of Bachelor and Master Thesis
  • Master Seminars ""The Influence of the Digital Transformation on Advertising"" (Summer Semester 2016)
  • CEMS Course "Case Studies in Marketing"