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Prof. Dr. Marc Fischer

Photo: ©Lisa Beller

Research Interests

  • Conceptual and empirical research that demonstrates the marketing impact on bottom-line results and firm value (marketing performance management)
  • Marketing-mix optimization
  • Brand management
  • Market response models/econometric modeling

Curriculum Vitae

Dr. Marc Fischer is Professor of Marketing and Market Research at the University of Cologne and Professor of Marketing at the University of Technology Sydney. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix. He received his PhD from the Faculty of Business at the University of Mannheim and his habilitation from the Faculty of Economics and Social Sciences at the Christian-Albrechts-University at Kiel. Dr. Fischer is Morrison Faculty Fellow at the Anderson Graduate School of Management at UCLA, Los Angeles. He is currently academic director of CEMS-MIM at the University of Cologne, which is a globally leading master program involving 30 top universities around the world.

His articles have appeared in Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, Interfaces, and other academic journals. Five articles won major awards or were finalists. Dr. Fischer won the 2009-2010 ISMS-MSI Practice Prize and was a finalist in the 2016 competition. He was also finalist for the 2017 Paul E. Green Award (Journal of Marketing Research) and the 2010 Franz Edelman Award competition on achievements in operations research. He has been awarded with the "VHB Best Paper Award 2011" and was a finalist in 2010. Dr. Fischer is member of the Editorial Review Boards at Journal of Marketing and International Journal of Research in Marketing. He serves as Department Editor Marketing for Business Research and was co-editor of Business Administration Review (DBW) from 2013-2017.

Business Expertise

In 2001 and 2002, Dr. Fischer suspended his academic career to assume a position as associate at McKinsey&Company. Since then he has been consulting with many firms from diverse industries such as automotive, pharmaceuticals, transportation, media/entertainment, financial services, market research services, retail, consumer-packaged goods, logistics services, and business services. He also served as expert witness for international law firms, especially in matters of branding.

In 2010, he joined the Marketing Accountability Standards Board (MASB) in Chicago where he serves on the Advisory Council. Dr. Fischer is member of the advisory board of cpi consulting (Berlin), and the Center for Brand Management and Marketing (ZMM) in Hamburg. He served on the advisory board of YouGov AG (Cologne) and was executive director of a German-speaking business study program at the University of Management at Moscow and served as executive director of the Center for Market Research at the Institute for Market Research and Economic Research in Passau.

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