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M. Sc. Samuel Stäbler

Research Interests

  • Brand management
  • Business ethics

Curriculum Vitae

Samuel Stäbler has been a doctoral student at the Chair for Marketing and Market Research since October 2013. He graduated from the University of Cologne with a Master's Degrees in Business Administration majoring in Marketing. He also studied each one semester International Management at the Indian Institute of Management in Ahmedabad, India, and the Universidad de Valencia, Spain. During his studies, he worked as a tutor for Statistics at the Department of Economic and Social Statistics at the University of Cologne, as well as a tutor for Math and Statistics at the Department of Statistics and Econometrics at the University of Gießen. Samuel Stäbler has been rewarded the Young Researchers' Award of the Federal Association of German Marketing and Social Researchers (BVM) and the Max Weber Award for Business Ethics from the Cologne Institute for Economic Research.


Administrative Responsibilities

  • Administration of the Circle of Excellence in Marketing
  • Administration of KLIPS
  • Crediting of foreign modules
  • Contact person and chair administration of MTP e.V.

Teaching Responsibilities

  • Supervision of bachelor and master theses
  • Exercise "Services and Media Marketing"
  • Exercise "Concepts of Marketing Mix Management"
  • Exercise "Methods of Marketing Mix Management"