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M. Sc. Julia Reinhard

Research Interests

  • Decision-making in digital and uncertain environments
  • Consumer perception of numerical markers and statistics
  • Health and social marketing
  • Self-quantification

Curriculum Vitae

Julia Reinhard is a doctoral student at the Chair for Marketing and Digital Environment since November 2015. She holds a Master of Science in Business Administration with Major Marketing and Minor Economic and Social Psychology of the University of Cologne. She has worked as a student assistant at the chair of Marketing and Market Research of the University of Cologne, and interned in advertising, market research, and ecological economy research. 


Administrative responsibilities

  • Contact person for bachelor and master theses
  • Editorial staff of the Marketing Area Report
  • Website maintenance

Teaching responsibilities

  • Supervision of bachelor and master theses
  • Exercise of the master course "Value Creation in the Digital World" (summer semester)
  • Bachelorseminar "Social Marketing" (winter semester)