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Dr. Alexander Edeling

Research Interests

  • Marketing-finance interface
  • Marketing budget allocation
  • Digital marketing
  • Pricing
  • Sponsorship
  • Econometric modeling, empirical generalizations (meta-analyses)

Curriculum Vitae

Alexander Edeling received his doctoral degree in Marketing in 2016 from the University of Cologne and is currently a postdoctoral researcher at the Marketing Area. Two of his dissertation projects were published in the Journal of Marketing Research and the Journal of Marketing, respectively. These articles were featured in and the German-speaking media WirtschaftsWoche and NZZ am Sonntag, among others. Furthermore, he received several awards for his dissertation, including the IMU Research for Practice Award 2017 by the University of Mannheim and the third place at the EMAC / Sheth Foundation Doctoral Dissertation Competition 2017. Before joining the University of Cologne, Alexander graduated from the University of Mannheim with a Diploma in Business Administration majoring in Marketing, Management Accounting and Intercultural Studies. During his studies, he gained valuable practical experience through internships in various fields such as automobile, telecommunication, and consultancy.

You can download an extended version of Alexander Edeling's CV here (PDF).


Administrative Responsibilities

  • Contact person for letters of recommendation by Prof. Dr. Marc Fischer
  • Administration of student assistants

Teaching Responsibilities

  • Supervision of bachelor and master theses
  • Lecture "Concepts of Marketing Mix Management"
  • Management Skills seminar "Self-Marketing in a Digitized World"