Topic of Dissertation: Essays on Consumer Perception Applications to Inflation, Business-to-Business Brands, and Response Styles
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: March, 2012
Dr. Katia Alexi
Topic of Dissertation: Price Images in Retailing - The Role of Reference Products
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2010
Dr. Jan-Michael Becker
Topic of Dissertation: Essays on Uncovering and Treating Unobserved Heterogeneity
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Jul, 2011
Dr. Benedikt Berlemann
Topic of Dissertation: Essays in Retail Strategy: The Case of Unplanned Buying and Exclusively Branded Products
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Dec, 2012
Dr. Alexander Bleier
Topic of Dissertation: Essays on Personalized Online Advertising
Supervisor: Prof. Dr. Maik Eisenbeiß
Date of Graduation: May, 2014
Dr. Pascal Bruno
Topic of Dissertation: Essays on International Brand Positioning and Brand Communication
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April, 2014
Prof. Dr. Alexander Himme
Topic: Essays on the Management of Intangibles, Costs, and Innovation
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 2014
Dr. Julian Hofmann
Topic of Dissertation: Essays on Human Brands and Meta-Analysis in Marketing
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012
Dr. Tobias Hornig
Topic of Dissertation: The Measurement and Validation of the Value Potential of Global Brands (Die Messung und Validierung des Wertschöpfungspotentials globaler Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2014
Dr. Monika Käuferle
Topic of Dissertation: Effective Multichannel Distribution Strategy
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012
Prof. Dr. Kristina Klein
Assistant Professor 2012 - 2018
Topic of Dissertation: Essays on the Effects of Brand Names and Prices on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April, 2012
Dr. Lara Lobschat
Topic of Dissertation: Essays on Marketing Communications
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: April, 2013
Dr. Dominik Orbach
Topic of Dissertation: Forward Integration into Retailing: Motives, Channel Structure and Performance
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012
Dr. Alexander Rühle
Topic of Dissertation: Essays on the Effects of Partitioned Pricing Strategies and Branding Decisions on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012
Dr. Peter Saffert
Topic of Dissertation: Advertising Effectiveness - The Role of Awards, Creativity, and Cross-Channel Effects
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jan, 2012
Dr. Thomas Schollmeyer
Topic of Dissertation: Entertainment Products and Network Effects (Die Behandlung von Unsicherheit bei Medienprodukten und die Finantielle Wirkung von Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2013
Dr. Isabel Victoria Villeda
Topic of Dissertation: Essays on Interfirm and Intrafirm Brand Combinations
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Aug, 2012
Dr. Nils Wagner
Topic of Dissertation: A Descriptive Normative Analysis of Marketing Budgeting
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Dec, 2011
Dr. Feriha Zingal
Topic of Dissertation: Essays on Pricing in Two-Sided Markets