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Major Module III

Services and Media Marketing

Lecture (14266.0202)

            Instructor: Prof. Dr. Marc Fischer
            Date: May 23, 2019 - July 11, 2019
            Time: 10:00 am - 11:30 am, 14:00pm - 15:30pm   
            Location: Room 410, WiSo-Building (1st slot)/HS XVIII (2nd slot)

Exercise (14266.0203) 

            Instructor:  Dirk Buttke, Lars Gemmer
            Date: May 27, 2019 - July 12, 2019
            Time: 12:00pm - 01:30pm, 02:00pm - 03:30pm
            Room: Room 410, WiSo building


The examination consists of a written exam of 60 minutes.

Examination Dates:
1st exam
Date: July 18, 2019
Time: 11:30pm - 12:30pm 
Location: lecture hall C, Hörsaalgebäude

2nd exam
Date: August 27, 2019
Time: 11:00am - 12:00pm
Location: lecture hall VIII, Hauptgebäude

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Written exams can be answered either in German or in English. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine 60-minütige schriftliche Prüfung abgelegt werden.

1. Termin: 18.07.2019, 11:30 - 12:30, Hörsaal C, Hörsaalgebäude
2. Termin: 27.08.2019, 11:00 - 12:00, Hörsaal VIII, Hauptgebäude

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Klausur anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Schriftliche Prüfungen können auf Englisch oder auf Deutsch abgelegt werden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle klausurbedingten Fragen.


The course addresses the unique context for the marketing of services and media products. We define services and media products and deal with organizational challenges of media management. Furthermore, we focus on instruments of the media-marketing mix and the variety of instruments for planning and controlling media management with respect to movies and print media products. Usually, the course includes guest lectures by practitioners that link its contents to practical issues.

Learning Objectives

Students learn how to solve management issues in the context of managing services and media products. In detail:

  • Students know the unique challenges with regard to the management of services versus physical products,
  • Students are able to develop and implement the organizational prerequisites for an effective services and media management,
  • Students know how to plan and implement the marketing mix for services and media products,
  • Students are able to identify and control for the critical success factors of films and print media products.