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Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Winter Semester 2019/20

Bachelor Seminars in the Summer Semester 2019

  • Aktuelle Themen in Digital Marketing und Marketing Analytics
  • Manufacturer Promotion Tactics in FMCG Retailing
  • Marketing Analytics für Marketingentscheidungen
  • Marketing for Society – Current topics in consumer and social well-being