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Current Talks

Date, Time Room Speaker Topic
October 31, 2019 10am – 11:30am -1.501 SHS* Sascha Alavi, Professor of Sales & Marketing, Ruhr-Universität Bochum “The Impact of Digital Transformation on Sales Organizations. Does Digital Maturity in B2B Sales Really Pay Off?"
November 28th, 2019 10am – 11:30am -1.501 SHS*

Nailya Ordabayeva, Assistant Professor of Marketing, Carroll School of Management, Boston College

December 19th, 2019 10am – 11:30am -1.501 SHS* Alexander Bleier, Jun.- Prof. für Marketing, Frankfurt School of Finance and Management “N.N.”
January 16th, 2020 10am – 11:30am -1.501 SHS*

Christian-Mathias Wellbrock, Professur für Medien- und Technologiemanagement, Universität zu Köln

January 30th, 2020 10am – 11:30am -1.501 SHS* Sashi Matta, Professor and Chair of Innovation and Creativity, WFI Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt (KU) “N.N.”

*SHS: Sibille-Hartmann-Straße 2-8, 50969 Köln (Zollstock)


Past Talks Summer Semester 2019

Date Room Speaker Topic
April 4th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Dr. Torsten Bornemann (Goethe-University Frankfurt a. M.) “Product Incompatibility and Its Benefits from a Customer’s Point of View”
May 16th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Wayne D. Hoyer, Ph.D. (University of Texas) “How Consumer Brand Sabotage Affects Other Consumers – The Differential Role of Self Brand Connection”
May 23th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Dr. Michael Paul (University of Augsburg) “Measuring Customer Experiences: A Text-Based and Pictoral Scale”
June 6th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Stefano Puntoni, Ph.D. (Erasmus-University, Rotterdam) “The Age of Smart Machines”
July 11th, 2019 => has to be cancelled due to illness Room 410 WiSo Building Prof. Markus Giesler, Ph.D.
(York University, Toronto)
“How Consumer Empathy Drives Platform Success”


Past Talks

Date, TimeRoomSpeakerTopic
July 5, 2018 12:00pm - 1:30pmSeminar Room 3, Grüner WürfelProf. Dr. Bernadette Kamleitner (Wirtschaftsuniversität Wien)Data, Privacy and Perception of Ownership
June 7, 2018 12:00pm - 1:30pmSeminar Room 310, Wiso BuildingPai Ling (USC Marshall School of Business)Venture Investment and Entrepreneurial Bootstrapping in the iPhone Mobile App Ecosystem
May 17, 2018 12:00pm - 1:30pmSeminar Room 410, Wiso BuildingWolf Ketter (University of Cologne)FleetPower: Creating Virtual Power Plants in Sustainable Smart Electricity Markets
May 3, 2018 12:00pm - 1:30pmSeminar Room 410, Wiso BuildingJan Recker (University of Cologne)The Digital Transformation of Venture Creation: Findings from an Ongoing Program of Research on Digital Entrepreneurship
Feb 1, 2018 12:00pm - 1:30pmLecture Hall G, Hörsaalgebäude 105Germain Gaudin
(European Commission)
Streaming Platform and Strategic Recommendation Bias
Jan 25, 2018 12:00pm - 1:30pmLecture Hall G, Hörsaalgebäude 105Jing Wan
(University of Groeningen)
To Trace is to Trust: Consumers’ Response to Product Traceability
Jan 18, 2018 12:00pm - 1:30pmLecture Hall G, Hörsaalgebäude 105André Marchand
(University of Cologne)
Do Firms Need New Strategic Resources in a Digital
Jan 11, 2018 12:00pm - 1:30pmLecture Hall G, Hörsaalgebäude 105Jason Roos
(Erasmus University Rotterdam)
Advertiser Learning in an Internet Ad Network:
Implications for Advertiser, Publisher, and Network Profit
Dec 7, 2017 12:00pm - 1:30pmLecture Hall G, Hörsaalgebäude 105Babur De los Santos (Clemson University)Using Mobile App Usage Data to Estimate the Value of Experience Goods
Jul 13, 2017 12:00pm - 01:30pmLecture hall VIMareike Möhlmann
(Warwick Business School)
Trust in the Sharing Economy
Jul 6, 2017 12:00pm - 01:30pmLecture hall VIOliver Emrich (Johannes Gutenberg-University Mainz)Personalizing mental fit for online shopping
applications – How the success of recommendations
depends on mental categorization and mental
Jun 29, 2017 12:00pm - 01:30pmLecture hall VIMarkus Reisinger
(Frankfurt School of Finance & Management)
Personalized Pricing and Optimal Brand
Jun 1, 2017 12:00pm - 01:30pmLecture hall VIDainis Zēgners (University of Cologne)
Building an Online Reputation with Free Content:
Evidence from the E-book Market”
Dec 01, 2016
02:00pm - 03:30pm
Room 410, Wiso BuildingMaik Eisenbeiß
(University of Münster)
Investigating the Effects of Retargeting on Consumers’ Revisiting Behaviors
November 3, 2016
02:00pm - 03:30pm
Room 310, Wiso BuildingAnn-Kristin Knapp
(University of Münster)
Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars
June 23, 2016
02:00pm - 04:00pm
Room 310, Wiso BuildingFlorian Stahl
(University of Mannheim)
Building a social network for success
June 02, 2016 02:00pm - 04:00pmRoom 410, Wiso BuildingChristian Schlereth
(WHU Vallendar)
Zombies in digital freemium business models - how customers contribute to CLV after their death
May 25, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingBruce Noris (University of Texas Dallas)A dynamic model for digital advertising: The effects of creative format, message content and targeting on engagement
April 28, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingBernd Skiera
(Goethe University Frankfurt)
The impact of hard- and soft-floors in real-time advertising display auctions on publishers' profit
January 21, 2016
02:00pm - 04:00pm
Room 410, Wiso BuildingSonja Gensler
(University of Münster)
Searching offline, but buying online: An empirical
analysis of the determinants of showrooming
December 16, 2015
05:45pm - 07:15pm
Seminar Room G, 
Lecturehall Building
Klaus Wertenbroch
Conspicious consumption and the perceived
legitimacy of income (re)distribution

December 03, 2016 
02:00pm - 04:00pm

Room 410, Wiso BuildingJörn Grahl
(University of Cologne)
How do recommender systems influence consumer behavior? Evidence from a randomized controlled field experiment
November 26, 2015 
02:00pm - 04:00pm
Room 410, Wiso BuildingHernan Bruno
(University of Cologne)
The dynamic effects of prices paid in salesperson-mediated transactions
November 12, 2015
02:00pm - 04:00pm
Room 410, Wiso BuildingDominik Papies
(Eberhard Karls University of Tübingen)
Online newspapers and paywalls
October 22, 2015
02:00pm - 04:00pm
Room 410, Wiso BuildingJan Landwehr
(Goethe-University Frankfurt)
Facial politics: The effect of a politician's facial characteristics on voting behavior
June 24, 2015
02:00pm - 04:00pm
Room 410, WiSo BuldingDieter Hess
(University of Cologne)
The performance of mechanical earnings forecast
June 10, 2015
02:00pm - 04:00pm
Seminar Room 1, WiSo ModulbauDetlef Schoder
(University of Cologne)
Design Science Research & Digital Transformation - Examples from Our Ongoing IS Research Projects
May 13, 2015
02:00pm - 04:00pm
Room 410, WiSo Building

Marita Jacob
(University of Cologne)

Digital Inequality. From Unequal Access to Differentiated Use and Its Labour Market Outcomes
April 15, 2015
02:00pm - 04:00pm
Room 310, WiSo BuildingAli Sunyaev
(University of Cologne)
Design, development and evaluation of patient-centered health IT applications
March 18, 2015
02:00pm - 04:00pm
Room 410 WiSo BuildingMark Elsner
(University of Cologne)
The impact of online review content on sales
January 15, 2015
10:00am - 12:00pm
Room 410, WiSo BuildingAlexander Kempf
(University of Cologne)
Trading efficiency of fund families: Impact on fund performance and investment behavior
December 11, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingMichaela Draganska
(Drexel University)
Content variety and profitability in online adult entertainment
November 27, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingFranziska Boehm
(University of Münster)
Current developments in data protection law and IT-security - Impact on research and relevant stakeholders
November 06, 2014
10:00am - 12:00pm
Room 410, WiSo BuildingChristoph Rosenkranz
(University of Cologne)
Opening up the process of information systems development
October 30, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo ModulbauMatthias Heinz
(University of Cologne)
Media slant against foreign owners: Downsizing

October 16, 2014
10:00am - 12:00pm

Room 410, WiSo BuildingJohannes Münster
(University of Cologne)
Quantity restrictions on advertising, commercial media bias, and welfare
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo ModulbauHarald van Heerde
(Massey University)
How to spend marketing budgets over the business cycle? The case of international tourism marketing
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo ModulbauValentyna Melnyk
(Massey University)
What to stress to whom and where? Effectiveness of brand positioning strategies across the world
July 10, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo ModulbauBernd Irlenbusch
(University of Cologne)
Topics in behavioral business ethics
June 26, 2014
10:00am - 12:00pm
Room 310, WiSo BuildingMartina Fuchs
(University of Cologne)
The acquisition of German companies by foreign investors from China and India: Shared visions and patterns of interpretation
June 05, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo ModulbauBettina Rockenbach
(University of Cologne)
Consumer social responsibility
May 12, 2014
10:00am - 11:30pm
Room 110,
WiSo Building
Carlos Alós-Ferrer
(University of Cologne)
Choice-induced preference change and self-perception theory
April 24, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo ModulbauErik Hölzl
(University of Cologne)
Consumer credit use – Current directions of research in economic psychology
February 02, 2014
11:00am - 12:30pm
Seminar Room 3, WiSo ModulbauShuba Srinivasan (Boston University)The Impact of Online Product Reviews on Product Returns and Net Sales